MMGI BRAND NYLON
BIG, BOLD and BRAVE
By definition, NYLON Manila is big, bold, and brave, and we are here to underscore the unique identity of the youth as a generation to be seen, heard, felt, and taken seriously on all fronts in pop culture, fashion, beauty, and voice, shaping a future we can fully claim as our own. In this carved out space online and in the grand spectrum of opinion, we are championing the self-aware and self-actualized intersection of the energetic and engaged youth, primarily talking to the hybrid of younger Millennials and emergent Gen Z audience, as well as of those nostalgia-anchored who grew up with the NYLON brand. A digital-first title, we are committed to the responsibility of content and conversations that matter, with stories and narratives that are relevant, responsible, and radical.
With its bold tone and colorful aesthetic, NYLON has been the go-to magazine for the younger generation who are unapologetically fashion and pop culture obsessed. NYLON is a multimedia brand, publishing company, and lifestyle magazine that is focused on everything pop culture and fashion. It covers a wide range of topics including art, beauty, music, design, celebrities, technology and travel. NYLON started in 1999 when it was co-founded by Mark Blackwell, Madonna Badger, supermodel Helena Christensen, and the publishing team of Marvin and Jaclynn Jarrett, along with the investment from businessperson Sam Waksal. According to Publisher Jaclynn Jarrett, the magazine’s name NYLON was chosen because NYLON was a combination of two cities, New York and London, which were the editorial focus of NYLON when it began.
Vision
To be the preferred platform of Generation Now.
Mission
To showcase what it means to be a young Filipino today through celebrating both emerging voices and underground talents and connecting with the next generation of trendsetters.
NYLON Manila empowers the youth to remain steadfast in helping rebuild the outdated system of society and challenge societal norms, hence, creating a progressive next generation.
Our a digital-first platform underscores the identity of the youth as a generation to be seen, heard, felt, and taken seriously on all fronts in pop culture, fashion, beauty, and voice.
Core Values
We Celebrate Self-expression
We show diverse representation and unique visuals that tell Generation Now’s story.
We Champion Self-love
We tell authentic stories of the Filipino youth – the good, the bad, but most importantly, the big, bold, and brave.
We Cultivate Self-actualization
We become a safe space for identity-building, meaningful content, and social change.
The first ever NYLON cover in April 1999 featured actress Liv Tyler photographed and interviewed by Helena Christensen.
NYLON Manila stays true to the brand’s progressive and diverse identity by featuring celebrities and personalities who share the same ideals on their covers. In addition, NYLON has always celebrated both emerging voices and underground talents which has allowed it to connect with the next generation of trendsetters. NYLON Manila empowers the younger generation to remain steadfast in helping rebuild the outdated system of society and challenge societal norms, hence, creating a progressive next generation.
NYLON Manila Website
nylonmanila.com
780,000 average monthly page views
210,000 average monthly active users
3,800,000 average monthly event count
310,000 average monthly sessions
NYLON Manila Magazine
40,000 average monthly circulations
Distribution
Print: Shopee, Lazada, Subscription
Emag: Readly, Magzter, Zinio, Press Reader
Social Media
174k
38.5k
15.2k
16.4k
91.3k
Big, Bold, Brave Awards
Big, Brave, and Bold. These are the points that guide NYLON Manila on the daily. Underscored by the very definition of NYLON Manila, the Big, Bold, and Brave Awards is created to hero and honor the biggest, boldest, and bravest in Filipino pop culture, fashion, beauty, and youth. Sourced from what the audience is really talking about, this award is a culmination of what is necessary, as chosen and decided by the people who matter the most—you. Over 4 million votes came in 2021 and 20 million votes in 2022.
NYLON Manila Uncovers
This is NYLON Manila Uncovers, where we go in-depth with your favorite celebrities. Lifting the veil of mystery and shattering long-held presumptions, this is the real story they want you to know. NYLON Manila Uncovers has featured the biggest international stars of this generation with the likes of Song Kang, Hwang In-youp, Kevin Woo, Beabadoobee, and many more.
Music has, is, and will continue to be a big part of NYLON Manila’s DNA. NYLON Manila Live is a free concert featuring a curated lineup of both local and international artists to celebrate music and all its forms. The concert highlights the top and up-and-coming young musicians of today.
NYLON Manila Headline
NYLON Headline will feature and hero up and coming and rising talents in the fields of entertainment, music, and more through a special digital cover feature. The covers can also be done in partnership with brands and advertisers. NYLON Manila Headline is the first image seen on the landing page providing maximum exposure to all visitors.
NYLON Manila Discovers
More than just TikTok, #NYLONManilaDiscovers will be a 360-degree effort to discover and highlight people, trends, products, events, and more. Mounted on all of NYLON Manila’s digital platforms, this special feature will be the avenue to discover the up-and-coming names in the industry.
NYLON MANILA
Editor-in-Chief MAGGIE BATACAN
Managing Editor RAFAEL BAUTISTA
Fashion and Creative Director ANDRE CHANG
Beauty Writer PRECIOUS OPINION
Features Writer NICA GLORIOSO
Multimedia Artist ANGELINO QUIJENCIO
Fashion Assistant KURT ABONAL
Editorial Assistant JASMIN DASIGAN
Business Development
Advertising Director IVAN PANGANIBAN
Account Manager JACQUES FLORES
Sr. Creative Production Associate MIKA ANGELIKA TAFALLA
Publishing & Marketing
Ad & Promo Associate SOPHIA SAMALA