If necessity is indeed the mother of invention, then consider DigitstarPH as this marketing era’s fairy godmother.
The rise of the digital revolution saw the old tenets of traditional marketing fail to completely grasp the new animal that was taking over. Yet, on the other side, online marketing was also still in its infancy, unable to translate well its needs and ideas. That confluence of confusion became the catalyst for the emergence of the influencer era, a concept that today remains a powerful and still elusive entity.
Ever the visionary, AGC PHC Chairman and CEO Archie Carrasco was able to identify the plight of brands of influencers alike. But what started out as a means to simply help out close collaborators quickly became a much larger idea, one that necessitated order and for large forces to align. In 2018, DigistarPH was established, an organization that aims to map out success in the influencer universe.
Since its inception DigistarPH has been able to deliver efficient and innovative digital executions that aid and match brands with influencers, to audiences and goals in turn. The company, which enjoyed immense success in its first year, continues to form fruitful and enduring partnerships with a range of brands such as iFace Incorporated, the distributor of BYS, Bioten, Deoproce, etc., Metrobank Philippines, Rustan’s, and personalities like Nadine Lustre, Liza Soberano, Vice Ganda and Manila Luzon, and is set to stay on its course to new heights and new worlds.
DigistarPH was co-founded by Archie Carrasco with Ronald Pineda, Nadine Lustre, Maureen Alexis Busto, Angela Jacob, Kristine Yan and Avy Lagarto. Currently, DigistarPH is owned by Archie Carrasco, Maureen Alexis Busto, and AGC Power Holdings Corp.
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