Like the adage that goes, “necessity is the mother of invention,” DigistarPH was born out of a need to address certain industry challenges.
When the so-called digital revolution started, a gap was inevitably created between traditional and online marketing. This new niche was a catalyst for the emergence of the influencer era.
Companies began to adapt, but later on struggled when the market was saturated with digital creators and new marketing trends. Creating campaigns and utilizing influencers that would stand out in an ever-changing landscape became increasingly difficult.
Today, these issues continuously plague the marketing landscape.
With his keen marketing insight, Archie Carrasco was able to identify the aforementioned plight of brands and influencers alike. He envisioned an organization that would provide crucial support for both sides, and in 2018, DigistarPH was formally established.
The company commenced its perpetual mission to deliver efficient and innovative digital marketing methods, without sacrificing the effectiveness of campaigns. Within just half a year, DigistarPH was able to form partnerships with several reputable brands in the country. As a big believer in developing talent, the company also signed in-house personalities and influencers, all of whom will be accompanied towards their growth in every step of the way.
Under the leadership of our founder and CEO, and the guidance of our core values, we are continuously growing and gearing up for the next shift that dominates the marketing world.
DigistarPH was co-founded by Archie Carrasco with Ronald Pineda, Nadine Lustre, Maureen Alexis Busto, Angela Jacob, Kristine Yan and Avy Lagarto. Currently, DigistarPH is owned by Archie Carrasco, Maureen Alexis Busto, and AGC Power Holdings Corp.
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