MGGI History
Setting the Stage for a Global Spotlight
From a vivid dream to a realized vision, MEGA Global Group Inc. (MGGI) was born from the imagination of AGC PHC Chairman and CEO Archie G. Carrasco.
What began as an aspiration to elevate the media publishing landscape in the Philippines has since grown into a powerful force that brings the world’s most iconic titles to local shores—each one reimagined with Filipino creativity, identity, and excellence.
Through MGGI, Carrasco’s passion for storytelling and cultural representation finds its fullest expression. By acquiring and localizing globally renowned media brands, MGGI tells the world that the Philippines is not only ready for the global stage—it belongs there. From page to platform, Filipino stories are told with editorial rigor, visual sophistication, and a deep sense of place.
To bring this vision to life, Carrasco enlisted fellow industry leaders: Suki Salvador, who continues to shape the company’s operational direction as President, and Rhoda Campos-Aldanese, who served as Chief Operating Officer during MGGI’s formative years before moving on to pursue other ventures.
Introducing Vogue Philippines
In September 2022, Vogue Philippines arrived as a defining moment in the country’s creative and cultural narrative, carrying the ambition of presenting Filipino fashion, beauty, and storytelling to the world. Developed through a partnership between Mega Global Group Inc. and Condé Nast, its launch reflected a shared belief that the Philippines was not entering the global conversation for the first time, but stepping into a space it had long been ready for.
Months before its debut, the Vogue Philippines team traveled to Condé Nast’s worldwide headquarters in London during the summer of 2022, marking a pivotal moment in aligning the country’s creative vision with the global Vogue network.
with Bea Valdes
For Carrasco, the appointment of Bea Valdes as Editor-in-Chief reflected both instinct and intention, recognizing her ability to bridge fashion, storytelling, and creative leadership while championing emerging Filipino talent. Valdes, in turn, envisioned a publication guided by inclusivity, sustainability, optimism, bayanihan, and empathy—values she believed should shape the future of Filipino storytelling.
“Thirty years ago, I first discovered Vogue magazine, with its pages full of beautifully shot, deeply evocative editorials of far-flung places, a window into the world beyond Manila. Everything was aspirational. Today, Vogue Philippines is a reality,” she shared, marking the publication’s arrival as both personal and cultural fulfillment.
As the 28th edition of Vogue, it positioned the Philippines within a global network of creative capitals while remaining rooted in its own identity and lived experience. Its maiden issue unfolded as a journey across the Philippines’ archipelagic landscape, shaped by the idea that the country is not divided by water, but connected by it.
Guided by this perspective, Vogue Philippines became more than a publication—it became a way of seeing, where local talent, heritage, and contemporary expression converge.
With its debut, it marked both a milestone and a beginning, defining a new chapter in how Filipino creativity is brought into global view.
Shaping the Modern Filipino Man
Introduced in 2024 as an extension of Vogue Philippines, Vogue Man served as a dedicated editorial platform for the evolving style, identity, and interests of the modern Filipino man, expanding the country’s fashion narrative by placing menswear at the forefront for a more inclusive and multidimensional view of contemporary style.
Guided by Editor Danyl Geneciran, it went beyond fashion coverage to create a space for dialogue around masculinity, individuality, and conscious living. Led by its inaugural cover featuring Paolo Roldan, it set a clear direction in presenting Filipino men within a broader cultural and creative framework, contributing to a growing movement that redefined how Filipino identity is expressed in modern fashion.
Filipino Beauty in Its Own Standard
For a long time, beauty in the Philippines has been shaped quietly through stories, routines, and standards passed from one generation to another.
Allure Philippines was introduced in April 2025 to reframe the conversation around beauty, placing Filipino identity, expertise, and diversity at the heart of how beauty is understood and expressed. Unveiled at The Peninsula Manila, it ushered in a more human approach to beauty storytelling, rooted in truth and everyday experience.
Its debut was unveiled through “Allure Philippines’ House of Experts,” where guests moved through immersive spaces dedicated to skin, makeup, hair, fragrance, grooming, and wellness.
The cover story featured Heart Evangelista and Bretman Rock, two distinct yet equally powerful expressions of Filipino beauty today, each bringing their own voice to what it means to be seen on a global stage. As Editor-in-Chief Rissa Mananquil Trillo shared, “Allure Philippines is a mirror, a megaphone, and a movement—one that finally lets beauty look like us.”
Style, Influence, and Identity in Focus
Arriving in 2026, GQ Philippines brings a new chapter in men’s media to the country, centering style, culture, grooming, and influence within the evolving identity of the modern Filipino gentleman. As an extension of GQ’s global perspective, the title reflects how masculinity today is shaped through individuality, creativity, and cultural relevance. It places Filipino men within a broader international conversation, where personal style and impact move hand in hand.
