MGLI BRANDS Allure Philippines
A Mirror, a Megaphone, and a Movement
In April 2025, Allure—The Beauty Expert—made its official debut in the Philippines, marking a key milestone for the local beauty landscape and further extending the brand’s global presence. Following the success of its U.S. and Korean editions, Allure Philippines becomes the third international edition and the brand’s first entry into Southeast Asia, with a mission to celebrate the region’s rich diversity and unique beauty perspectives.
The license was granted through a partnership with MEGA Global Licensing Inc. (MGLI), under AGC Power Holdings Corporation (AGC PHC), the country’s largest publishing house, renowned for its multi-generational expertise in prestige publishing.
With a booming beauty market, a rising wave of homegrown brands, and an increasingly discerning generation of consumers, the arrival of Allure Philippines comes at a perfect time. Chairman and CEO of AGC PHC and Allure Philippines, Archie G. Carrasco highlights a growing challenge in today’s beauty landscape: the oversaturation of information, which often clouds authenticity and integrity. Allure Philippines steps in to cut through the noise, anchoring itself on the brand’s legacy of expert-backed tips, science-driven insights, and inclusive narratives.
The House of Experts
The Allure Philippines launch is grounded on the concept of “House of Experts,” exemplifying its expertise in beauty journalism.
“You belong at the center of beauty. Not at its sidelines. Not as an afterthought. At Allure Philippines, we see you, we celebrate you, and we are here to tell your stories—intelligently, inclusively, and unapologetically. Welcome to your new home in beauty.” says Allure Philippines Editor-in-Chief, Rissa Mananquil-Trillo.
The launch of Allure Philippines and the unveiling of its maiden issue marked a significant moment in the local beauty industry—bringing together renowned experts, industry icons, celebrities, and top brands celebrating the arrival of a globally respected publication known for its commitment to truth and authenticity in beauty.
Meet the Editor-in-Chief
Rissa Mananquil Trillo, now Editor-in-Chief of Allure Philippines, has a diverse background in modeling, journalism, and entrepreneurship. She started as a beauty columnist, later becoming a published author and the award-winning founder of a local beauty brand. Alongside her career, she has also been recognized as a UN Women champion for her advocacy in women’s empowerment.
Her transition into editorial leadership reflects a deep commitment to thoughtful storytelling and inclusive representation. Now at the helm of Allure Philippines, she guides the brand with a focus on integrity, diversity, and editorial excellence—reshaping the conversation around beauty for the next generation.
Where beauty, finally, looks like us
Allure Philippines launched with impact, sparking not just a nationwide, but a global conversation. Called “The Filipino Now,” the maiden issue of Allure Philippines highlights the significant contributions of Filipinos in the global scene: Influential. Impactful. Globally Present. International style figure Heart Evangelista and social media powerhouse Bretman Rock front the cover as icons of beauty. Unapologetically themselves, they embody what it means to be a “Filipino Now”: authentic, bold, fearless, and redefining what it means to carry the Philippines’ name on the world stage.
Within the pages of Allure Philippines unfold a narrative of authenticity. Leading the conversation is “The Morena Manual,” a standout section exclusive to the Philippine edition that celebrates real Filipino beauty. Stories include expert tips for morena skin, studies about melanin, a deep dive into the Filipino nose, and an exploration of beauty standards. A manifesto of pride is written as an ode to the women who came before and a message to the next: morena beauty is legacy, identity, and power.
“This is where beauty meets truth, purpose meets power, and this is where beauty, finally, looks like us.” – Rissa Mananquil-Trillo, Editor-in-Chief, Allure Philippines.
Digital and Circulations
allure.ph
Distribution Channels
Print: SariSari Kiosk (Eastwood Mall), Fully Booked, National Bookstore, The Marketplace
Online: SariSari Shopping, Shopee, Lazada
Digital: allure.ph/emag