OMGI BRANDS Lifestyle Asia
Beyond Luxury Living
Lifestyle Asia is the first luxury publication in the country, prefacing the boom of glossy magazines over 30 years ago. Founded in 1987 by Exequiel B. Garcia, MEGA became its competition when the fashion magazine was launched in 1992.
Today, the brand continues to chronicle the lives and passions of society’s most important and exciting– going beyond the faces, delving into heritage, culture, fashion, art, food, business and the digital ecosphere.
According to Sari Yap, the moment she acquired Lifestyle Asia was the moment she felt that One MEGA Group was starting to become an empire. Yap soon stepped in as its new Editor-in-Chief, which was completely new for her at the time. She became responsible for reinventing Lifestyle Asia into a magazine that goes beyond material wealth. She believed that:”You didn’t need to come from heritage, you could create your own heritage.”
Under Anna Sobrepeña’s leadership as Editor-in-Chief, Lifestyle Asia redefined the magazine’s tagline, “living at its finest” to look beyond material wealth and embrace generosity and giving back.
Sobrepeña’s contributions to Lifestyle Asia for eleven years has made the title one of the leading luxury magazines in the country. During her tenure, Lifestyle Asia emerged multi-awarded, winning top honors in various award giving bodies such as the Philippine Quill Awards numerous times.
In February 2019, Dong Ronquillo released his maiden issue of Lifestyle Asia after stepping in as the new Editor-in-Chief. Through his guidance, each monthly edition of Lifestyle Asia provided stories on premium dining spaces, leisure destinations, art, culture, and the accouterments of refined and gracious living.
Ronquillo propelled the team to create a fresh, younger look and reflect the theme of “living a meaningful life” through the magazine’s content. Along with the new message, a lighter, more modern aesthetic was decided upon for the luxury magazine.
In August 2022, Candy Dizon, one of the country’s most prominent jewelers was named Lifestyle Asia’s Editor-in-Chief. A chronicler of luxury and opulence her works have been spotted countless times in the magazine.
Dizon was determined to bring the publication to the global stage while upholding the brand’s 30-year mission — to provide meaningful content that goes “beyond luxury living”. She also ushered in a fresh vision that spoke to the emerging youth, unraveling people, experiences, and stories yet to be explored.
In 2025, Kerry Tinga takes over as Lifestyle Asia’s new Chief of Editorial Content. Tinga is committed to redefining luxury for the next generation, engaging discerning readers and inspiring them to explore what it means to be leaders with purpose, passion, and influence in today’s rapidly evolving world.
Lifestyle Asia goes beyond visible wealth. It redefines what luxury is by featuring stories that send powerful and optimistic messages to its readers. These stories uphold values that are universally considered as excellent.
Every new issue features the lives of the the most influential and affluent individuals who have their respective philanthropies and advocacies that contribute to making the world a better place. This is the characteristic that distinguishes Lifestyle Asia from other luxury media brands. Lifestyle Asia redefines luxury living with utmost class and sophistication while continuously raising standards and reinventing Philippine society.
In 2015, Lifestyle Asia released its first coffee table book entitled RSVP Lifestyle Asia which featured tips on entertaining at home from the country’s top hosts and hostesses. RSVP Lifestyle Asia showcased tablescapes, recipes, and entertaining ideas for exceptional dining experiences. The book featured striking imagery, homemade recipes, and tips on entertaining guests from one’s home. The first book of Lifestyle Asia would soon be followed by more including the second edition of RSVP Lifestyle Asia and Lifestyle Asia Home & Away.
In the 2017 Philippine Quill Awards, Lifestyle Asia’s Editor-in-Chief at the time, Anna Sobrepeña and Assistant Editor Sara Siguion-Reyna accepted the magazine’s 6th Philippine Quill award. Winning in the Journalism Division was the magazine’s October 2016 cover story on Vice President Leni Robredo entitled, The Rise of a Stateswoman.
In early 2024, as Lifestyle Asia began shifting toward a younger audience, it introduced Lifestyle Asia ALPHA—a digital platform that redefined the contours of influence. Departing from traditional notions of power, ALPHA celebrated a new class of leaders whose impact stemmed from authenticity, innovation, and a purposeful drive to elevate their communities and industries.
This 2025, the publication underwent a significant refresh, ushering in a new generation of editors. This revitalized vision redefines modern luxury through a fresh perspective, one that embraces a multidimensional approach to reflect the evolving values and desires of today’s discerning audience.
At its foundation are five distinct, yet interconnected pillars, which shape the magazine’s new sections: Self, which delves into wellness and the pursuit of personal growth; Style, celebrating individuality through fashion and design; Experiences, immersing readers in the rich worlds of food, travel, and culture; Currents, navigating the ever-changing landscapes of business, politics, technology, and global affairs; and Culture, which explores shared narratives and collective meaning.
This comprehensive framework marks a departure from traditional conceptions of luxury, shifting the focus from a mere destination to an intimate, ever-evolving journey—luxury not as a singular achievement, but as a personal and dynamic experience.
Meet the Team
Kerry holds a Bachelor of Laws degree from University College London, where she cultivated a global perspective and an interdisciplinary approach.
Her media career began at 20, when she wrote a weekly column for Manila Bulletin Lifestyle’s Youth Section while still in university. By 23, she had become the editor of the Youth Section, further solidifying her reputation for connecting with forward-thinking audiences. She later broadened her expertise through roles in corporate communications for one of the Philippines’ largest conglomerates and as a lecturer in Purposive Communication at MINT College.
Chino Hernandez began his career at Lifestyle Asia shortly after graduating from De La Salle University. As Digital Editor, he spearheaded the magazine’s transition into the digital space, launching its official website. In 2018, he left the publication to establish the food manufacturing venture DelicaChino and later became a Founding Partner at the boutique PR agency Before.Deadlines. He now returns to Lifestyle Asia as Managing Editor and Digital Editor.
Managing Editor / Digital Editor
Luxury Redefined for a New Generation
Lifestyle Asia’s Refresh Issue was launched in April 2025, marking the brand’s bold new editorial direction. This issue not only signified an exciting new chapter in the magazine’s rich, over three-decade history but also represented a return to its print roots, a milestone in the magazine’s evolution.
On the cover of the first issue is Rocio Zobel, daughter of Iñigo and Maricris Zobel, who, beyond her playful fashion fit checks and massive social media presence, shared with the magazine her more contemplative vision for the future. At 22, she looked towards Manila’s limitless possibilities and envisioned building her dreams in the country where her family’s legacy took root.
The new Lifestyle Asia honors its heritage while welcoming fresh perspectives from emerging entrepreneurs, artists, and young leaders who are making their mark across diverse industries. Taking a multidimensional approach to luxury, the magazine is structured around five key sections: Self, Style, Experiences, Currents, and Culture. This holistic framework reflects a broader understanding of luxury, acknowledging that for today’s generation, it transcends conventional definitions to become a deeply personal journey of freedom and discovery.
Campaigns
In celebration of Lifestyle Asia’s anniversary, the annual Lifestyle Asia Gala is a night of elegance and celebration, geared towards honouring beacons of society and advocacies that uplift society’s well-being.
As one of the longest-running events of Lifestyle Asia, RSVP Lifestyle Asia is an intimate celebration of the launch of the brand’s monthly issue among cover personalities and esteemed friends.
LA Dolce Vita
Lifestyle Asia marked its new era with “La Dolce Vita,” a summer soirée at Grand Hyatt BGC that honored cover star Rocio Zobel and introduced its refreshed editorial vision. The event highlighted the brand’s legacy while embracing a modern, multidimensional take on luxury for today’s generation.
Magazine Covers
Digital and Circulations
lifestyleasia-onemega.com/
250k average monthly page views
80k average monthly readers
Distribution Channels
Print: SariSari Kiosk (Eastwood Mall), Fully Booked, National Bookstore, The Marketplace
Online: SariSari Shopping, Shopee, Lazada
E-mag: https://lifestyleasia-onemega.com/emag/