MMGI BRAND NYLON
Big, Bold, and Brave
NYLON has been the definitive voice for a generation obsessed with fashion, pop culture, and self-expression. With a digital-first mindset and a fearless aesthetic, the brand covers everything from style and beauty to music, art, tech, and travel.
Founded in 1999 by Mark Blackwell, Madonna Badger, Helena Christensen, Marvin and Jaclynn Jarrett, and investor Sam Waksal, NYLON took its name from New York and London—its founding editorial focus. Its debut issue, featuring Liv Tyler photographed by Christensen, defined the magazine’s cultural edge.
NYLON Manila was built on this legacy. Bold, unapologetic, and forward thinking, it celebrates the distinct identity of today’s youth—empowered, expressive, and unafraid to take up space across pop culture, fashion, beauty, and voice. It envisions a future where younger audiences are not just part of the conversation; they lead it.
In a digital landscape shaped by constant noise, NYLON Manila creates space for the self-aware and self-empowered, amplifying the dynamic energy of younger Millennials, emerging Gen Z, and those who grew up with the brand’s irreverent spirit. Here, identity is fluid, individuality is power, and culture is personal. As a digital-first platform, NYLON Manila embraces the responsibility of telling stories that matter—delivering content that is relevant, responsible, and unapologetically bold, with a clear intent to move culture forward.
NYLON Manila stays true to its progressive roots by spotlighting voices that challenge convention—from rising icons to underground talent. Through bold storytelling and immersive events, NYLON Manila fuels a generation unafraid to question norms and redefine the culture.
Among NYLON Manila’s standout immersive experiences was Hot Tropics, a summer beach retreat that gathered influencers and creatives for two days of vibrant activities, cultural exchange, and responsible revelry—designed to celebrate the joy of self-expression.
As part of its mission to spotlight rising voices and real stories, NYLON Manila launched Uncovers—an intimate interview series that explores the personal journeys of today’s most compelling public figures. From Song Kang and Kevin Woo to Beabadoobee, the series reveals the humanity behind the headlines while reinforcing NYLON Manila’s commitment to authentic storytelling.
Meet the Deputy Editor
As a writer turned editor, Rafael Bautista brings a thoughtful and intentional voice to NYLON Manila’s evolving editorial direction. With a background in film criticism and a passion for storytelling across entertainment and pop culture, he brings creative insight and editorial precision to his role.
Now serving as Deputy Editor, he helps shape content that is not only culturally relevant but also grounded in authenticity and purpose.
MyZine: The Road To Print Innovation
MyZine represents NYLON Manila’s contemporary reimagining of print media—a premium hardbound binder that houses curated monthly print packs featuring original editorial content, in-depth interviews, compelling visuals, and functional inserts such as budget trackers and mood boards.
Designed for Gen Z, it offers customizable layouts and five colorways to encourage self-expression. Merging the tangible experience of print media with interactive design, MyZine redefines the magazine as a dynamic and immersive format for self-expression.
Campaigns
Big, Bold, and Brave. These are the points that guide NYLON Manila on the daily. Underscored by the very definition of NYLON Manila, the Big, Bold, and Brave Awards is created to hero and honor the biggest, boldest, and bravest in Filipino pop culture, fashion, beauty, and youth. Sourced from what the audience is really talking about, this award is a culmination of what is necessary, as chosen and decided by the people who matter the most—you. Over 4 million votes came in 2021 and 20 million votes in 2022.
The NYLON Manila Career Fair is a dynamic, multi-campus event designed to empower graduating and recent students with practical career insights, professional skills training, and direct access to industry connections through interactive booths, expert masterclasses, and corporate networking opportunities.
NYLON Manila Discovers is a curated series celebrating emerging voices, creative trailblazers, and cultural shifts shaping the youth landscape. With an editorial lens rooted in discovery and relevance, it champions the next generation’s influence across fashion, beauty, music, trends, events, and digital culture—while spotlighting brands and products that matter to Gen Z and today’s connected audiences. The platform captures the spirit of what’s next through stories that resonate, inspire, and reflect the cultural moment.
Media Channels
Dare‑Z is NYLON Manila’s fast-paced game-show segment that blends spontaneity with Gen Z flair. Launched in 2024, the challenge has cover stars popping ten balloons, each revealing a bold question or daring task. Every pop sparks a quickfire moment—candid confessions, hot takes, or playful dares—unfolding against the clock. Scores are tallied on a leaderboard, adding a competitive twist to this sharp, unfiltered showcase of personality and style.
NYLON Manila VOICES is a 40-minute podcast series spotlighting the bold, unfiltered perspectives of Gen Z as they navigate the complexities of modern life, from the nuances of relationships and the impact of cancel culture to the realities of entering the workforce.
Hosted by Bianca Lao and Nica Glorioso, each episode brings together a dynamic mix of cultural voices, from digital creators to subject-matter experts, through sharp storytelling segments: Spill the Tea for real talk, What’s the Sitch? for cultural context, and SOS! for practical guidance. The result is an honest, style-forward dialogue shaped by the voices that are defining a generation.
Magazine Covers
Digital and Circulations
nylonmanila.com
2.5M average monthly page views
355K total users
9.35% average engagement rate
Distribution Channels
Print: SariSari Kiosk (Eastwood Mall), Fully Booked, National Bookstore, The Marketplace
Online: SariSari Shopping, Shopee, Lazada
E-mag: NYLON Manila Shop