7640
Content Production for a Connected Audience
7640 began as a creative studio rooted in versatility. From its early years, it offered a range of services spanning music production, sound design, content development, and digital storytelling. While its original scope reflected the experimental energy of a multi-hyphenate agency, its true strength emerged in the seamless fusion of music and visuals—a signature that shaped some of the most memorable campaigns within the AGC Power Holdings Corp. (AGC PHC) network.
In 2024, AGC PHC reacquired 7640 in full, positioning it as a wholly owned subsidiary with a sharper, more focused creative mandate. Under the leadership of Mico Esquivel—a seasoned producer whose roots trace back to OMGI’s pioneering TV 100—7640 has entered a new chapter as the in-house video powerhouse for AGC PHC’s mass market content platform.
Today, 7640’s core function is to produce original, high-quality video programming for POW TV, the group’s soon-to-launch YouTube channel. While the studio will continue to deliver video production services for select external clients and in tandem with other subsidiaries in the Marketing Services Group, its creative bandwidth is now largely dedicated to delivering sharp, accessible, and entertaining content tailored for a broader digital audience.
Vision
To be the premier creative studio delivering meaningful, high‑impact video stories for every Filipino screen.
Mission
To create high-impact, culturally resonant video content that entertains, informs, and elevates the digital experience for mass audiences.
Welcome to the Home of Edu-tainment
POW TV—short for “the power of we”—is AGC PHC’s new edutainment channel built for the YouTube generation. Designed to resonate with a wider, more inclusive audience, POW TV fuses informative storytelling with engaging formats, balancing polish with approachability.
In contrast to the elevated, niche-focused editorial tone of AGC PHC’s media brands, POW TV speaks directly to the everyday Filipino viewer—curious, ambitious, and increasingly online. From unscripted challenges to personality-driven series, the channel creates content that is both educational and entertaining, celebrating shared experiences and real-world relevance.
Production is led by 7640, ensuring professional execution and strong narrative direction, even in its most unfiltered moments.
POW TV’s Premiere Series
POW TV’s flagship show, The Killer Pitch, is a fresh take on the business reality genre—where elevator pitches meet real-world hustle. The show puts the spotlight on aspiring entrepreneurs as they present bold business ideas to a panel of seasoned judges, competing for support, mentorship, and visibility.
Hosted by acclaimed actress and broadcaster Dimples Romana, the series promises both edge and emotion. Romana rose to fame through her breakout role in Kadenang Ginto, where her portrayal of Daniella Mondragon became a viral phenomenon. Today, she balances her acting career with her role as a morning news co-host on Gising Pilipinas, bringing both credibility and charisma to the show’s fast-paced format.
The Killer Pitch is more than a competition—it’s a platform for Filipino creativity and ambition, brought to life through stories of grit, innovation, and that one perfect pitch.
Learn more about The Killer Pitch.