Yes, you read that right.
Vogue Philippines, the 29th edition of the iconic fashion and lifestyle title is here and is set to launch its monthly print, digital and social media platforms in September 2022.
The English-language Filipino edition is a partnership between Condé Nast and MEGA Global Licensing, Inc. (MGLI), the sister company of One Mega Group, which publishes MEGA Magazine, Lifestyle Asia, BluPrint, OneMega.com and Modern Parenting.
“We’re thrilled to launch our 29th edition of Vogue in the Philippines, a country with a growing luxury fashion market and a vibrant creative scene. The title will launch as a digital-first media brand with a monthly print edition and will serve as an exciting addition to our global Vogue network,” said Markus Grindel, Managing Director, Global Brand Licensing, Condé Nast.
Vogue Philippines is set to showcase the country’s rich culture, diversity and incredible talent in fashion and beauty. A brand new and original voice tuned to the standards of the Vogue brand, it will serve a uniquely Filipino perspective on the global fashion scene, setting a continuous dialogue between its local and international audience.
Bold Fashion
The arrival of the brand also signals the Philippines’ ascent as a key player in the international fashion and luxury scene. Recent years have seen numerous luxury brands launch and expand their businesses in the country, and the trend appears to continue as the country is expected to maintain its rise in the new few years with a maturing e-commerce industry that can see up to over a billion pesos worth of sales in a single day, as well as the gradual reopening and continued popularity of shopping malls. Fashion isn’t simply alive in the Philippines, it’s experiencing a bold resurgence.
Local Pride
Vogue has long played a role in the Philippine fashion and beauty scenes, serving as both inspiration and aspiration for many dedicated fashion followers and creatives. Numerous Filipino talent have also graced the magazine’s pages in its various editions—from accessory designer Bea Valdes (Vogue and Vogue UK) to Dubai-based fashion royalty Michael Cinco, Furne One and Ezra Santos (Vogue Arabia) and model Hannah Locsin (Vogue Japan)—so it’s about time that the fashion bible zoned in on the country’s rich heritage, creative people and dynamic, progressive fashion scene—not to mention its burgeoning luxury market.
“The Filipino talent has been ready to be received by the world for decades now and with certainty, I can say that the market, too, is finally ready. The two are meeting at the perfect juncture, at the perfect time, and the long wait is over. We are excited to announce the arrival of Vogue Philippines,” says Archie Carrasco, Chairman and CEO of MEGA Global Licensing, Inc. With over 30 years of prestige publishing expertise through One Mega Group (OMG), MEGA Global Licensing, Inc. joins OMG under its parent company, AGC Power Holding Corp. as it expands the company’s portfolio to now include international print and digital titles, which now includes Vogue Philippines, Nylon Manila—with more to come.
Vogue Philippines will join Vogue’s 28 editions around the world, which collectively reach a global audience of more than 272 million. Strengthening Vogue’s presence in Southeast Asia, the English-language Filipino edition will serve as a platform to celebrate the country’s rich culture, diversity, and creative fashion talent. It will launch simultaneously in print and online.
People Power
Who will be behind and on Vogue Philippines? Those questions many are undoubtedly asking. The past few years has seen title put the spotlight on a diverse cast of women, from mold-breaking superstars like Rihanna and Lady Gaga, to runway and social media supermodels and iconic international personalities.Vogue Philippines‘ inaugural cover star (or stars) will be following in the footsteps of the brand’s many powerful, accomplished, beautiful and stylish women, as well as leading the direction of the Filipino edition.
As for who will be at the helm of the newest edition of the iconic brand? Well, it goes without saying that the Vogue brand attracts the top tier and the most exciting up-and-coming talents. The Vogue Philippines‘ team will be announced in the coming months.
Vogue Philippines is the 29th edition of the brand worldwide. Vogue is published in Australia, Brazil, China, Czech Republic and Slovakia, France, Germany, Greece, Hong Kong, India, Italy, Japan, Korea, Mexico & Latin America, the Middle East, the Netherlands, Poland, Portugal, Russia, Scandinavia, Singapore, Spain, Taiwan, Thailand, Turkey, the U.K., Ukraine and the U.S.
Head on over to vogue.ph for more news and updates about Vogue Philippines.