Through the lens of art, he is ready to bring the country to the global stage.
Vogue Philippines announced today the appointment of Jann Pascua as art director. He joins the pioneering team of veteran editors and writers of the global title’s latest edition.
Designer-Turned-Director
After graduating from university with a degree in Fine Arts, Pascua dreamt of pursuing a career in Fashion Design as he found his passion for menswear and digital textile design.
Suki Salvador saw Pascua’s potential for publishing and brought him in as a senior graphic artist for MEGA. Blessed with natural talent, he quickly shifted from fashion design to art direction. And in 2017, after gaining enough industry experience, he succeeded Salvador as One MEGA Group’s (OMG) creative director, handling not just MEGA but all other titles of the media powerhouse. What followed next became history.
When Vogue Philippines was still a concept in 2020, Pascua was part of building pitch presentations for Condé Nast. He took the lead in creating visuals that would reflect the creative Filipino culture. Proving his unmatchable eye for design, he now comes in as the team’s art director.
According to Vogue Philippines editor-in-chief Bea Valdes, Pascua is one of the most dedicated designers that she had the pleasure to work with. “The whole team looks forward to continued collaboration with him,” she adds.
“Just the thought of being in the same roster of art directors that I continually admire and look up to in my publishing career is as surreal as it gets. It is time to take another step forward with a clear vision to help bring out our own inspiring narratives, compelling stories, and innovative ideas,” Pascua shares.
Filipino Storytelling For the World
Vogue Philippines is at a crossroads that seek to tell Filipino narratives across different audiences. Pascua shares that “it’s been an eye-opening experience to understand how storytelling works from a global perspective because this time, we are creating stories of Filipinos—by Filipinos—for the world to see.”
For Pascua, great storytelling is and will always be the secret ingredient. Through our rich Filipino history, culture, and values, we can already foresee the colorful future of the magazine. “Vogue Philippines will always have intentional reflections and references that are identity-driven, hopeful, and optimistic. We also intend to create forward-thinking imagery that still has a sense of timelessness and classic appeal as we transport you to new worlds, new lenses, and new stories,” he states.
The pages will flip through stories that will not only be a reflection of the times but also a projection of what an ideal future holds for our society. Pascua believes that “when you are able to inspire, connect and spark conversations with your audiences, your work becomes part of history and a legacy that is bigger than all of us.”
Chairman and CEO of Mega Global Licensing Inc. Archie Carrasco shares that “having worked with Jann for almost a decade, I’ve been delighted in seeing him grow and evolve in his craft. His understanding of both commercial and editorial surpasses that of other creatives I’ve seen in this industry, and he excels in balancing both out perfectly. He is undeniably immensely talented, yet remains unassuming—traits that make him an indispensable asset as he takes on this new chapter in his career. I look forward to seeing his creative vision for Vogue Philippines come to life as its new Art Director.”
The newest art director is thrilled to craft stories and interpret them visually alongside many creative collaborators, both locally and internationally. Under his creative wing, Vogue Philippines will serve as a beacon of hope and inspiration that will elevate local talent. It is time for the rest of the world to finally see what the Philippines has to offer.
Head on over to vogue.ph for more news and updates about Vogue Philippines.