From his roots with PMA to his leadership in shaping one of the country’s largest media publications, Carrasco’s speech unveils the transformative power of collaboration and intentionality in driving collective success.
In an era marked by rapid technological advancements and shifting societal values, Archie G. Carrasco, at the helm of AGC Power Holdings Corp, is a beacon of innovative leadership. With a vision deeply rooted in the “Power of We,” Carrasco’s ethos centers around the belief that collective action and shared purpose are the cornerstones of meaningful change. His approach is not just a business strategy; it’s a call to action for every Filipino to contribute positively to their community and beyond.
Inspiring Through Purpose
At the core of Carrasco’s philosophy lies the principle of inspiring his team through a clear and compelling purpose. He advocates for creating content that resonates deeply with Filipinos, emphasizing the importance of quality and purpose over quantity and profit. This guiding principle has led to initiatives aimed at promoting Philippine fashion, culture, and music on the global stage, thereby strengthening the country’s identity and unity.
Embracing Generational Diversity
Understanding the diverse dynamics within his team, Carrasco highlights the varying values and motivations across different generations, from Baby Boomers’ commitment and loyalty to Gen Z’s emphasis on empathy and open communication. He sees these differences not as a challenge but as an opportunity to leverage the unique strengths of each generation, fostering a culture of collaboration and innovation.
Leveraging Technology for Unity
In Carrasco’s vision, technology is a tool that enables collaboration across boundaries, allowing individuals to work together anytime, anywhere. This seamless integration of technology in collaborative efforts is predicated on mutual trust, which Carrasco identifies as essential for reducing transactional costs and enhancing performance. The power of trust, coupled with the right intentions, creates an environment where magic happens, and collective goals are achieved with greater efficiency and satisfaction.
Archie G. Carrasco’s “The Power of We” is not just a testament to his visionary leadership but also serves as a blueprint for future generations. It’s a reminder that when we unite under a shared purpose, respect our differences, and harness the power of technology and trust, we can create a better tomorrow for the Philippines and the world at large.
Looking Back
Carrasco’s recent keynote address at the prestigious marketing conference, “Juan Big Idea,” orchestrated by the Philippine Junior Marketing Association and the Philippine Marketing Association, bears testimony to his commitment to disseminating his vision of unity, innovation, and purpose-driven leadership. Addressing over 700 marketing students from various corners of the Philippines at the Novotel Hotel, Araneta, on March 23, 2024, Carrasco seized the opportunity to expound upon the transformative potential of collective endeavor and shared values.
Reflecting on his first appearance as a keynote speaker, Carrasco remarked, “Public speaking is not something I typically enjoy. However, when I received an invitation from the Philippine Junior Marketing Association and the Philippine Marketing Association, I felt compelled to accept. Giving my first speaking engagement to them feels like the perfect way to pay homage to my beginnings, to what feels like my home. It was the Philippine Marketing Association that first recognized my talent back when I was named the Top Outstanding Marketing Student in the Philippines in 2001 — the TOMAS Award, now known as the Agora Youth Award.”
