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The GAME launched as One MEGA Group’s First Sports Title

24 August 2022

By Eliza Santos

After 31 years of serving the standard for Filipino media excellence through establishing pioneering titles, One MEGA Group now ventures into sports entertainment and lifestyle.

One MEGA Group officially launched today its first sports title, The GAME, at the Snaps Sports Bar, Sofitel Philippine Plaza Manila. Founded by James Leonard Cruz, the newest media brand aims to serve aspirational sports lifestyle stories that speak to the whole community.

As the homegrown One MEGA Group ventures into the world of sports, CEO Archie Carrasco shares that he is thrilled for the launch of the newest title. “With the launching of The Game, we hope to amplify and elevate the stories of all the people and events that make up the sports community through the lens of the Filipino experience. I’m very excited to see the sports community have their stories told in a meaningful way, and to receive the love they truly deserve,” he says.

Athletes have always been at the forefront of sports. After all, there is no game without the player. But there would also be no game without other cogs playing the part. The GAME has arrived to redefy how sports is viewed through shedding light on each and every individual in the community. “There is no bigger inspiration of founding The Game than being able to show love to the ENTIRE sports community. We believe that the individuals and groups that make up the entire sports ecosystem deserves more love and we’re here to give that to them,” Cruz narrates.

One MEGA Group’s AVP for Publishing Marga Tupaz adds that “behind every athlete is a family, teammates, coaches, supporters, league and tournament organizers, a medical team, a community and so on. Sports are often nostalgic for viewers as well. However, not all sport storytelling is created equal. The Game is here not just to tell stories. They will educate, entertain, and inspire through driving brand affinity.”

Carefully designed to be an aspirational sports lifestyle media brand, The GAME will chronicle the latest industry news, historical wins, and iconic stories that feature various perspectives in the community. “The sincere goal and mission of The GAME is to be able to play its part in elevating and upgrading the overall Filipino sports experience through socially responsible content and entertainment,” Cruz adds. For the founder, it is also equally important to help the industry advance and grow in whatever capacity the media brand can.

The GAME is dedicated to power through sports lifestyle and entertainment. Cruz shares, “Like any new young brand, we’re very eager to explore and meet with everyone to find out how we can work together as we believe one way or another that our mission ties us together through our mutual passion for sports.” Moving the industry forward, The GAME is ready to begin!

Head on over to https://thegame.onemega.com/ for more news and stories about The Game.

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