A new monthly series from The Business Manual uncovers the stories of top marketing experts and reveals their secrets to success.
In today’s fast-paced consumer landscape, marketing is more crucial than ever for business success. To help entrepreneurs stay ahead, The Business Manual Marketing launches as a new monthly digital feature that features top marketing experts and highlights their best practices and strategies.
As the digital marketing spend in the Philippines grows to over 15% annually, the need for sophisticated, targeted marketing approaches has never been greater. According to a Statista report, the Philippines boasts over 80 million internet users, driven by the booming e-commerce sector and widespread mobile usage, with 96% of them active on social media. This points to a vast marketing potential but also brings to front the importance of cutting through the noise with refined strategies.
The Business Manual EIC, RJ Ledesma, emphasized The Business Manual Marketing’s goal: “Our new marketing feature is tailored for our readers—many of whom are marketing professionals and business owners—who need to thrive in an increasingly complex environment. As we see advancements in artificial intelligence, digital media, and data analytics, businesses must adapt to stay ahead. Our readers have been asking for more insights into these innovations, and we’re delivering.”
Each month, The Business Manual Marketing will spotlight influential voices in the industry to share their insights, tips, and tricks. From leveraging AI tools to adapting to the rise of influencer marketing and personalization, the feature is created to be a guide for entrepreneurs navigating this digital-first world.
The first of this new series features Raymond Sison on its digital cover. A creative digital leader and social impact entrepreneur, Sison’s expertise in scaling businesses through digital marketing makes him the perfect figure to kick off this feature. His forward-thinking marketing strategies have revolutionized brand visibility in competitive online spaces by leveraging social media, SEO, and content creation.
Through this monthly release, The Business Manual becomes the essential resource for marketers and business owners seeking to excel in the digital business landscape.
Subscribe to https://thebusinessmanual-onemega.com/ for the full cover story.