The new COO is more than ready to dominate the marketing arena under the illustrious string of global titles like Vogue Philippines, Nylon Manila, and more.
Rhoda Campos-Aldanese lands the role as Chief Operating Officer (COO) of MEGA Global Licensing Inc. (MGLI) today. On the way to becoming a media empire housing the biggest and boldest global media brands, Chairman and CEO of MGLI, Archie Carrasco, firmly believes in Campos-Aldanese’s 20 years of extensive experience working with international brands. “I have no doubt she is the right chief that will expand MGLI’s business portfolio to reignite the Philippine media,” Carrasco shares.
A Dominant Industry Player
She is defined by a 20-year career in the luxury industry and known for trailblazing the growth, expansion, and elevation of some of the biggest brands in the market. The vast retail experience of Campos-Aldanese illustrates her undeniable skill as a dominant player in the industry.
Campos-Aldanese began her journey managing menswear brands and developing private fashion and activewear labels for teen boys. Later on, she moved to working for beauty, jewelry, and fashion brands. Not long after, she reached the pinnacle of business by working with endless powerhouse brands around the world: Chanel, Dior, Clarins, Estée Lauder, La Prairie, Lancôme, Montblanc, Piaget, Vacheron Constantin, Lanvin, and Christian Louboutin, to name a few.
Her continuous pursuit for discovery and swift acquisition of brands contributed to the monopoly of prestige names under her portfolio. Campos-Aldanese reigns the market by constantly watching out for the next big thing. But what makes her character more remarkable is her talent for negotiation. She curates an exceptional offering through her resilience, curiosity, and love for acquiring and building brands with a compelling backstory, a provenance that makes it unique and special.
In every new endeavor, she stays true to her mission of creating a space for local industries to be seen by the world. With a higher purpose, Campos-Aldanese also uplifts upcoming local talents and entrepreneurs. She was the co-founder of a cosmetics company, responsible for changing the beauty landscape by launching ads that communicate diversity. In 2019, she co-founded an e-commerce platform for beauty and wellness products sourced from local materials in an effort to support Philippine agriculture.
Media to the Next Level
As the new COO of MGLI, Campos-Aldanese is ready to take the media landscape to the next level. Through her guidance, she will oversee a careful assessment of international media titles ensuring its value in the market. Each title under MGLI aims to have a transformative impact on its readers and business players by elevating the industry and highlighting important issues. “There is a need for a radical approach towards excellence in editorial to make sure they are tuned into the sensibilities and needs to provide the right and relevant information to their readers,” Campos-Aldanese states.
She believes that circulation is key in order to make an impact on the advertising community where your pages are the most valuable and desirable marketing tool. For her, “each publication should set a tone of professionalism throughout its pages.” Under the Campos-Aldanese leadership, the company is looking at long term circulation-driven strategies to ensure a steady and growing readership base.
Vogue has differentiated itself far ahead from other publications with its editorial quality and industry distinction. With the licensing of the global fashion authority’s local edition, MGLI is here to revamp the landscape by allowing the magazine to work in unison with the industry. Readers will be put first through the inclusion of the right value system that will help create affluence in the market in a more positive outlook and a kinder attitude. Long gone are the days where wealth, fame, and power defined the industry. Campos-Aldanese shares that “the currency now includes that of love, compassion, and helping the less fortunate.”
To the Youth
Campos-Aldanese advises the young on becoming a leader, “It’s all been anchored on your passion and your why. If you have both, you will stay committed. You will find that physical strength and stamina to bring together the necessary resources so your dream grows into what it needs to become.”
For her, each person has a unique purpose and meaning that has been with them from the very beginning. By tapping into one’s inner resources, we can harness the strength and resilience within ourselves to overcome whatever challenge we may encounter instead of blaming others of the outward circumstance. In doing so, “we will develop the necessary skills that will help us carry out our unique purpose,” the COO states.
In sustaining MGLI’s mission of providing strong international platforms that will help augment and fill in the gaps of print and digital media, Campos-Aldanese says that it is important to get connected and empower the next generation. The world of the youth is echoed by emerging trends on alternative fashion, entertainment, music, and pop culture. Together with NYLON Manila and Vogue Philippines, MGLI will spark discussions that talk to the future – the new generation.