OMGI BRANDS The Business Manual
Your Success Starts Here
Business, for many, evokes an image of complexity—dense with jargon, defined by hierarchy, and often perceived as unapproachable. The Business Manual was created to shift that perception.
The Business Manual reimagines business coverage with a uniquely modern lens. It weaves together stories of resilience and reinvention, expert insight, and practical how-to’s—elevating conversations on entrepreneurship, leadership, innovation, and personal growth. Its mission is anchored in three defining principles:
Inform: Provide up-to-date, relevant, and exclusive business, lifestyle, and industry news in a way that is understandable to the audience.
Involve: Encourage learning by asking the experts themselves. The Business Manual will feature content from a wide variety of business experts, thought leaders, and influential figures.
Inspire: Feature up-and-coming businesses and business owners through comprehensive, thought-out, and well-written content that speaks to an aspirational audience.
As the Philippines’ first digital, subscription-based business publication, The Business Manual demystifies the business world for a new generation of professionals, entrepreneurs, and change-makers. Whether you’re scaling a start-up, navigating a career pivot, or simply exploring the architecture of enterprise, this platform delivers clarity with authority—and inspiration with intention.
At the heart of The Business Manual lies its monthly cover series—an editorial centerpiece that chronicles ambition, reinvention, and the evolving language of leadership. Each cover presents a distinct vantage point on enterprise, offering readers not just a profile, but a masterclass in possibility.
The Business Manual Main presents a commanding portrait of power and legacy, spotlighting the country’s most influential business figures. Through in-depth interviews, this cover unpacks the defining milestones, turning points, and philosophies that shaped their ascent—offering hard-won insights for those ready to lead.
The Business Manual Stories takes a closer look at the names behind the nation’s most recognizable brands. This cover is an ode to craftsmanship, vision, and longevity—narratives that trace how familiar products came to life and the people whose conviction turned them into enduring icons.
The Business Manual Start-Up is dedicated to emerging founders breaking new ground. Courage meets creativity in these stories, revealing the grit behind the concept, the failures behind the breakthrough, and the human story behind the next big thing—igniting a call to action for those still at the starting line.
The Business Manual Marketing cover series is a deep dive into the minds redefining brand influence. Strategy, storytelling, and bold execution come together in each feature—offering entrepreneurs a masterclass on how brands break through the noise, spark cultural relevance, and scale impact. For those navigating the shifting tides of consumer attention, this series is both a lens and a playbook.
Whether spotlighting titans of industry, founders of household names, or visionaries charting new paths, these features are more than stories—they are roadmaps for the bold, the curious, and the next in line.
Inside The Business Manual
Behind the Business
People: This section highlights the businesspeople and entrepreneurs behind the business. Through an exclusive interview with The Business Manual, the editorial team delves into the beginnings of a business, their successes and failures, and the plans they have for their respective businesses.
Behind the Scenes: Narratives on some of the country’s notable up-and-coming startup businesses, as well as established brands and companies. This section aims to chronicle the journey of both owner and business in order to inspire entrepreneurs, students, professionals, and aspiring business owners.
Up Close and Personal: A section that houses all of The Business Manual’s videos—from webinars to interviews, all exclusively for subscribers. Beyond business and work, this section also aims to also show a more personal and relatable side of these successful business personalities.
Business 101
Infographics: A collection of data, tables, and pertinent information reimagined into graphics—made to be straightforward and easy to understand.
Best Practices: Just like a manual, this section helps readers navigate the world of business. It covers the basics of different industries, business terms, policies, legal, how-tos, and more.
Ask TBM: An interactive way for readers to ask business-related questions, which our chosen experts in the relevant field or industry will answer.
Business by Design
Traditional and Non-traditional: A section dedicated to traditional and non-traditional media campaigns and commercials—which include their highlights, executions, and awards won. Digital and Social Media: Includes features about relevant and viral online PR campaigns, as well as highlights, executions, and awards won.
Digital and Social Media: Includes features about relevant and viral online PR campaigns, as well as highlights, executions, and awards won.
Business Connections
Directory: A list of curated companies per industry, their respective contact details, and contact person.
Community: Links that lead readers to email marketing subscriptions and Facebook communities, which have smaller channels that cater to specific interests.
On the other hand, free content will still be readily available in the Bulletin section:
Business News: Up-to-date news and current events about the business world
The Rising Stars: Listicles about start-up companies, grouped by industry
Events: The latest events including store openings, launches, expansions, expos or fairs UB, and more
Corporate Social Responsibility (CSR): Features on giving back to the community
Announcements: The latest news about The Business Manual and its sister brands under the AGC Power Holdings Corp. media ecosystem
Meet the Editor-in-Chief
RJ Ledesma, a seasoned entrepreneur and motivational speaker, helms The Business Manual as its Editor-in-Chief. Under his direction, the media brand debuted its inaugural issue with a clear mission: to empower Filipino professionals and business leaders through expert-driven insights and practical guidance.
With a focus on navigating the complexities of the post–New Normal economy, Ledesma leads the title in delivering in-depth features and actionable tutorials designed to inform, inspire, and equip entrepreneurs to not only survive but thrive in today’s evolving business landscape.
Campaigns
Beyond its how-tos, business news and events, narratives, and success stories, The Business Manual translates its brand ethos into annual events that bring together business owners, entrepreneurs, thought leaders, and like-minded individuals.
GrowthCon PH by The Business Manual
GrowthCon PH is an exclusive event for The Business Manual subscribers. This interactive growth-focused seminar shines the spotlight on the rising stars in the local business landscape.
A business summit and networking event all in one, GrowthCon PH houses aspiring and established entrepreneurs, industry leaders, and business professionals for an insightful afternoon of learning through panel discussions, which then culminates into an evening of networking and celebrating.
A Curated Roster of Speakers
In this roundtable discussion, The Business Manual brings together an esteemed panel of speakers whom aspiring entrepreneurs and business owners can learn from. These include:
- The Rising Stars of Business: The Business Manual invites growing MSME owners who are making a mark in the country. These businesses are on their way to continued success, and ready to share their insights and learnings with the business community.
- Business Organizations: Mingle with The Business Manual’s vetted business organizations and partners with credentials more than qualified to spotlight.
The Program
Attendees and speakers can expect every GrowthCon PH to have:
- Roundtable discussions: pocket roundtable discussions, which are moderated by The Business Manual’s Editor-in-Chief RJ Ledesma. Each session features selected growth experts—business owners and entrepreneurs who have made a name for themselves—from different industries.
- Awards Ceremony: the event’s chosen speakers will be invited to attend and be recognized on stage. The Business Manual, together with business organization partners, will be the official presenters of awards.
- Networking: after an afternoon of learning, attendees are invited to mingle with business organizations, speakers, brand subscribers, and like-minded individuals in order to build connections and strengthen partnerships.
GrowthCon PH aims to inform and educate aspiring entrepreneurs and business owners about how they can strategically grow their respective businesses and will take place annually.
Magazine Covers
Digital and Circulations
thebusinessmanual-onemega.com
Distribution Channels
Online: SariSari Shopping, Shopee, Lazada