OMGI BRANDS The Business Manual
Your Success Starts Here
Business, for many, evokes an image of complexity—dense with jargon, defined by hierarchy, and often perceived as unapproachable. The Business Manual was created to shift that perception.
The Business Manual reimagines business coverage with a uniquely modern lens. It weaves together stories of resilience and reinvention, expert insight, and practical how-to’s—elevating conversations on entrepreneurship, leadership, innovation, and personal growth. Its mission is anchored in three defining principles:
Inform: Provide up-to-date, relevant, and exclusive business, lifestyle, and industry news in a way that is understandable to the audience.
Involve: Encourage learning by asking the experts themselves. The Business Manual will feature content from a wide variety of business experts, thought leaders, and influential figures.
Inspire: Feature up-and-coming businesses and business owners through comprehensive, thought-out, and well-written content that speaks to an aspirational audience.
As the Philippines’ first digital, subscription-based business publication, The Business Manual demystifies the business world for a new generation of professionals, entrepreneurs, and change-makers. Whether you’re scaling a start-up, navigating a career pivot, or simply exploring the architecture of enterprise, this platform delivers clarity with authority—and inspiration with intention.
At the heart of The Business Manual lies its monthly cover series—an editorial centerpiece that chronicles ambition, reinvention, and the evolving language of leadership. Each cover presents a distinct vantage point on enterprise, offering readers not just a profile, but a masterclass in possibility.
The Business Manual CEO presents a commanding portrait of power and legacy, spotlighting the country’s most influential business figures.
Through in-depth interviews, each cover unpacks the milestones, turning points, and philosophies that shaped their ascent. More than a profile, it’s a roadmap—designed to inspire would-be CEOs and guide them on their path to the top, helping them reach their full potential as future leaders.
The Business Manual Start-Up
is dedicated to emerging founders breaking new ground. These stories pair courage with creativity, revealing the grit behind the concept, the failures behind the breakthrough, and the human story behind the next big thing. More than inspiration, Start-Up serves a clear purpose: to teach aspiring business owners the how-tos of building, growing, and navigating a business—through the lived experiences of those who’ve gone through it.
The Business Manual Marketing
is a deep dive into the minds redefining brand influence. Strategy, storytelling, and bold execution come together in each feature—offering entrepreneurs a masterclass on how brands break through the noise, spark cultural relevance, and scale impact. Designed for those navigating the ever-evolving world of marketing, this series delivers practical tips, sharp insights, and proven tactics—serving as both a lens into brand leadership and a playbook for building one.
Whether spotlighting titans of industry, founders of household names, or visionaries charting new paths, these features are more than stories—they are roadmaps for the bold, the curious, and the next in line.
Inside The Business Manual
Behind the Business
People: This section highlights the businesspeople and entrepreneurs behind the business. Through an exclusive interview with The Business Manual, the editorial team delves into the beginnings of a business, their successes and failures, and the plans they have for their respective businesses.
Behind the Scenes: Narratives on some of the country’s notable up-and-coming startup businesses, as well as established brands and companies. This section aims to chronicle the journey of both owner and business in order to inspire entrepreneurs, students, professionals, and aspiring business owners.
Up Close and Personal: A section that houses all of The Business Manual’s videos—from webinars to interviews, all exclusively for subscribers. Beyond business and work, this section also aims to also show a more personal and relatable side of these successful business personalities.
Business 101
Infographics: A collection of data, tables, and pertinent information reimagined into graphics—made to be straightforward and easy to understand.
Best Practices: Just like a manual, this section helps readers navigate the world of business. It covers the basics of different industries, business terms, policies, legal, how-tos, and more.
Ask TBM: An interactive way for readers to ask business-related questions, which our chosen experts in the relevant field or industry will answer.
Business by Design
Traditional and Non-traditional: A section dedicated to traditional and non-traditional media campaigns and commercials—which include their highlights, executions, and awards won. Digital and Social Media: Includes features about relevant and viral online PR campaigns, as well as highlights, executions, and awards won.
Digital and Social Media: Includes features about relevant and viral online PR campaigns, as well as highlights, executions, and awards won.
Business Connections
Directory: A list of curated companies per industry, their respective contact details, and contact person.
Community: Links that lead readers to email marketing subscriptions and Facebook communities, which have smaller channels that cater to specific interests.
Business Bulletin
On the other hand, free content is still be readily available in the Bulletin section:
Business News: Up-to-date news and current events about the business world
The Rising Stars: Listicles about start-up companies, grouped by industry
Events: The latest events including store openings, launches, expansions, expos or fairs UB, and more
Corporate Social Responsibility (CSR): Features on giving back to the community
Announcements: The latest news about The Business Manual and its sister brands under the AGC Power Holdings Corp. media ecosystem
Meet the Editor-in-Chief
RJ Ledesma, a seasoned entrepreneur and motivational speaker, helms The Business Manual as its Editor-in-Chief. Under his direction, the media brand debuted its inaugural issue with a clear mission: to empower Filipino professionals and business leaders through expert-driven insights and practical guidance.
With a focus on navigating the complexities of the post–New Normal economy, Ledesma leads the title in delivering in-depth features and actionable tutorials designed to inform, inspire, and equip entrepreneurs to not only survive but thrive in today’s evolving business landscape.
A Philippine Digital Pioneer
The inaugural cover of The Business Manual featured Globe CEO Ernest Cu, a visionary leader who helped redefine the country’s digital landscape. As the face of the maiden issue, Cu represented what success looks like: bold, resilient, and forward-thinking. His story set the tone for the publication’s mission — to serve as a trusted companion for success among Filipino professionals and entrepreneurs.
Campaigns
GrowthCon PH is The Business Manual’s premier annual summit, created exclusively for its subscriber community. Bringing together a dynamic mix of emerging entrepreneurs, established business leaders, and industry trailblazers, it serves as a catalyst for connection and progress.
Blending the substance of a high-level business seminar with the energy of a curated networking experience, GrowthCon PH offers thought-provoking panel discussions that deliver actionable insights on strategy, innovation, and leadership in a rapidly evolving landscape.
As one of The Business Manual’s flagship events, GrowthCon PH is more than a gathering — it’s a platform designed to equip its audience with the knowledge, access, and inspiration to drive meaningful growth.
The Business Manual CEO Awards is a premier recognition platform that honors transformative leadership across the Philippine business landscape. Celebrating excellence in innovation, strategic growth, and social impact, the awards spotlight visionary CEOs who are redefining their industries and shaping the future of business.
Bringing together the country’s top executives, industry disruptors, and changemakers, the event reflects The Business Manual’s commitment to elevating stories of leadership that inspire, influence, and drive meaningful progress.
Magazine Covers
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