The Philippine edition is Vogue’s 29th international title, and will launch as a “digital-first” media brand.
Vogue, the preeminent fashion and lifestyle title in the world and one of the most foremost authorities in style, is finally coming to the Philippines.
To be published under license agreement by Mega Global Licensing Inc., Vogue Philippines will launch in September 2022 and will be the latest international edition of the 129-year-old Condé Nast media brand. It comes on the heels of recently-launched titles Vogue Singapore and Vogue Scandinavia as well as a local market that continues to attract big names in fashion and retail.
“We’re thrilled to launch our 29th edition of Vogue in the Philippines, a country with a growing luxury fashion market and a vibrant creative scene,” says Markus Grindel, managing director, Global Brand Licensing, Condé Nast. “The title will launch as a digital-first media brand with a monthly print edition and will serve as an exciting addition to our global Vogue network.”
Vogue’s entrance emphasizes just how healthy the Philippine luxury market is, despite the global pandemic continuing to factor into the lives of millions of Filipinos. Fashion houses and upscale brands such as Balmain Paris, Assouline, and Virgil Abloh’s Off-White have opened or are opening boutiques.
With over 30 years of prestige publishing expertise through OMG, MEGA Global Licensing, Inc. will be under parent company AGC Power Holding Corp., which now expands its portfolio to include international print and digital titles. OMG currently publishes the likes of Mega, Lifestyle Asia, Modern Parenting, BluPrint, and Nylon Manila.
“The Filipino talent has been ready to be received by the world for decades now and with certainty, I can say that the market, too, is finally ready,” says Archie Carrasco, chairman and CEO of MEGA Global Licensing, Inc. “The two are meeting at the perfect juncture at the perfect time and the long wait is over. We are excited to announce the arrival of Vogue Philippines.”
Vogue Philippines’ mission is “to create a Vogue that marries the past with the future, street with couture, and the Philippines with the rest of the world. Vogue Philippines will be a magazine and a digital brand that is forward, artfully done, but more importantly, inspirational. It will dialogue with a local and regional audience while maintaining the international standards of the Vogue brand.”
Starting out as a weekly in New York in 1892, Vogue has grown both in circulation and influence in the decades since. Apart from its international editions—including fashion bibles British Vogue and Vogue Italia—it has also launched other titles under Vogue US, including Teen Vogue and Men’s Vogue.
Vogue is also published in Australia, Brazil, China, Czech Republic and Slovakia, France, Germany, Greece, Hong Kong, India, Japan, Korea, Mexico & Latin America, the Middle East, the Netherlands, Poland, Portugal, Russia, Spain, Taiwan, Thailand, Turkey, and Ukraine.
Vogue editors past and present loom large in the global fashion scene. The words, decisions, and opinions of the likes of Anna Wintour, Emmanuelle Alt, Franca Sozzani, and Alexandra Shulman can make or break designers, brands, and businesses. To be on the pages of any Vogue edition carries enough meaning to merit its own headline.
Vogue’s arrival in the country, therefore, can only be met with optimism for a market that is itching to get up after a challenging two years.
Vogue Philippines will soon go live on Vogue.ph and @voguephilippines on Facebook and Instagram.