The multi-faceted storyteller with over a decade of expertise navigates a new chapter for the big, bold, and brave generation of readers.
In the ever-changing realm of Gen Z media, Nylon Manila welcomes a new Editor-in-Chief (EIC) who will bridge the intersection between an exceptional storytelling experience and a penchant for cultural shifts. Maggie Batacan, a creative writer and digital marketer is set to bring a pair of fresh eyes and a forward-thinking perspective that will echo the pulse of the next generation.
The new EIC shares, “To be part of the Nylon Manila team means being able to observe the world around me and, like the child I still often feel like deep inside, tug on my readers’ sleeves and excitedly say, “Look at that!” It’s the opportunity to build and frame interesting conversations with people, and I am truly honored to have been given the chance to do so.”
Modern Media Group Inc.’s (MMGI) Chief Operating Officer, Anne Bernisca, commented on the appointment, stating, “Maggie Batacan embodies the innovative spirit and dynamic vision that Nylon Manila stands for. Her unique blend of creativity and strategic thinking is exactly what we need to lead Nylon into its next chapter. We are excited to see how her leadership will inspire new narratives and elevate our engagement with the youth of today.”
At The Forefront of Emerging Trends
Batacan sees the Nylon brand as a platform that points audiences in fascinating and up-and-coming directions. With a 13-year tenure in the fast-paced worlds of marketing, public relations, and social media, Batacan has honed her ability to be ahead of the narrative.
“Nylon Manila has been really great at staying on top of what’s at the forefront of the popular consciousness. I definitely want to continue this tradition while also making it a space that young people can turn to for inspiration,” says Batacan.
A Diverse Nylon Experience
Reflecting on her vision for Nylon Manila, Batacan expresses the importance of accessibility. “Accessibility is a big thing for me, so if resources allow, I want to make our content available in other formats,” she explains. Especially addressing the evolving tastes of the youth, Batacan makes it her goal to create conversations that break free from conventional approaches. Nylon Manila has ventured into other innovative formats in the past, including video podcasts, and with her leadership, Batacan is ready to create even more diverse, multimedia experiences.
As the next generation continues to evolve on all fronts of pop culture, fashion, beauty, and voice, Nylon Manila will also evolve with stories that are relevant, responsible, and radical. Guided by Maggie Batacan, a leader with a passion for storytelling, an eye for cultivating the “now”, and a commitment to making content engaging for all, a new era for Nylon Manila takes center stage.