Billboard, a global music media brand, and voice of authority among artists, fans, and the industry is set to launch Billboard Philippines with Modern Media Group Inc. (MMGI) of AGC Power Holdings Corp. (AGC PHC) in October 2023. This new edition marks the continued global expansion of the brand alongside Billboard China, Japan, Argentina, Vietnam, Italy, and Georgia.
“AGC PHC has decided to bring Billboard to the Philippines to fill a gap in the local media industry,” said Archie Carrasco, CEO of AGC PHC. “Billboard’s expertise in music, coupled with our local knowledge and resources, will allow us to create unique content and showcase talent to help take Filipino music to the next level.”
“Billboard’s DNA is very much aligned with the Filipino’s deeply rooted love for music,” said Anne Bernisca, COO of MMGI. “It’s about time we shine a spotlight on our local artists and bring OPM to a wider, global audience.”
Billboard has long been recognized as the trusted voice of authority in music charts, reviews, events, trends, news, and information related to the music industry. Billboard Philippines will feature diverse music-related topics with a heavy emphasis on local talent. The brand will push the boundaries of traditional local media across a myriad of verticals. Billboard Philippines will publish magazines in addition to showcasing immersive events, concerts, podcasts, and unforgettable music collaborations that will complement the traditional print and digital magazine formats.
“We are absolutely thrilled to bring Billboard to the Philippines, a nation with a rich history of music and an ever-growing passion for the art form. We are excited to contribute to the vibrant music scene in the Philippines by sharing its stories, talents, and achievements with the rest of the world. Our expansion into the Philippine market presents an incredible opportunity to connect with a new audience and to further our mission of providing the most comprehensive and insightful coverage of the music industry worldwide. We believe that our presence in the Philippines will help to foster a new era of creativity, collaboration, and success for the music industry in the region and beyond,” said Mike Van, President of Billboard.
Billboard Philippines will give a platform to the country’s vast pool of musical talent. Today, more and more Filipino artists are being recognized on the global stage. Additionally, the Filipino edition will cover an eclectic array of musical genres including the soulful beats and rhythmic lyrics of urban OPM, acoustic-based arrangements of Pinoy folk-pop, catchy novelty songs, powerful hooks of Filipino rock, and many more with musicians from all over the archipelago being heard, valued, and celebrated.
Billboard Philippines will be published under a license agreement between Penske Media Corporation and Modern Media Group Inc. Penske Media Corporation’s media licensing business publishes editions of the global media company’s iconic brands with local partners around the world.
Stay tuned for more details about the Billboard Philippines launch in the coming months.