Following the expression of optimism set by Vogue across its global community, the eponymous brand marks a milestone together with MEGA Global Licensing, Inc. as it welcomes the long-awaited arrival of Vogue Philippines.
New beginnings—this was the central vision that Vogue, together with its community of titles from all over the world, shared recently. This was a massive undertaking to not only consolidate, but to connect distinct and diverse points-of-view into one cohesive narrative. As an offshoot of a worldwide editorial directive and strategy, especially at the trails of a society being more focused, mindful, and while contentious, open to change, this collective communication was cleverly threaded through the immersive and well-intended September 2021 issues of various cultural imprints.
“New Beginnings is an expression of optimism—one that speaks to the changes going on in fashion, and the way the industry is becoming more sustainable, more inclusive, and more global,” expressed Anna Wintour, Editor-in-chief and Global Editorial Director for Vogue, and Global Chief Content Officer at Condé Nast in a statement. “It says how excited we are about these shifts, how profound they are, and how joyful it is to see an industry renew itself in this way. And Vogue is thrilled to celebrate that.”
Now, the eponymous Vogue brand is on the precipice of yet another milestone, as together with MEGA Global Licensing, Inc., it is proud to announce the long-awaited arrival of Vogue Philippines.
Hello, Vogue Philippines
“The Filipino talent has been ready to be received by the world for decades now and with certainty, I can say that the market, too, is finally ready. The two are meeting the perfect juncture at the perfect time and the long wait is over,” says Archie Carrasco, Chairman and CEO of MEGA Global Licensing, Inc. “We are excited to announce the arrival of Vogue Philippines.”
From the unparalleled contributions of the Filipino creativity, skill, and talent cutting across multiple disciplines for the multiple titles that bear the iconic crest of Vogue, it is in a sense a victory to finally have our own take on what has been knighted into the realm of style as high fashion’s bible. Sharpening and shaping the points-of-view in fashion, beauty, culture, lifestyle, and runway since its inception as a newspaper in 1892, it is high time that the Philippines gets its own space to champion what is uniquely Filipino to the country and the rest of the world.
The vision of Vogue Philippines is clear: “The mission is to create a Vogue that marries the past with the future, street with couture, and the Philippines with the rest of the world. Vogue Philippines will be a magazine and a digital brand that is forward, artfully done, but more importantly, inspirational. It will dialogue with a local and regional audience while maintaining the international standards of the Vogue brand.”
Of New Beginnings
“We’re thrilled to launch our 29th edition of Vogue in the Philippines, a country with a growing luxury fashion market and a vibrant creative scene. The title will launch as a digital-first media brand with a monthly print edition and will serve as an exciting addition to our global Vogue network,” says Markus Grindel, Managing Director, Global Brand Licensing, Condé Nast in a statement. Vogue Philippines joins the community of titled across the world where it is published such as Australia, Brazil, China, Czech Republic and Slovakia, France, Germany, Greece, Hong Kong, India, Italy, Japan, Korea, Mexico & Latin America, the Middle East, the Netherlands, Poland, Portugal, Russia, Scandinavia, Singapore, Spain, Taiwan, Thailand, Turkey, the U.K., Ukraine, and the U.S.
Set to launch in early 2022, Vogue Philippines is going to marry the tradition of print with the pulse of digital, as well as of the energy of social media in navigating the course of what’s to come for modern media in the country and the world. And as it sits beside the storied titles (such as NYLON Manila), of One Mega Group through MEGA Global Licensing, Inc., under its parent company, AGC Power Holdings Corp., the Philippine edition of Vogue joins the ever-expanding thrust to push the possibilities forward.
In a sense, the imminent arrival of Vogue Philippines marks a new beginning on its own accord. Set to join and contribute to the conversation that has a collective global reach of 272 million, it has the responsibility of carrying on the legacy of Vogue that we have come to know, love, and hold to a high regard, but in its highly-anticipated publishing, the world will finally get to see, through this lens, what can be done, the Filipino way.
All that’s left to do now is as Madonna says, “Oh, you’ve got to just, Vogue.”