Ferrer to drive regional growth, strengthen partnerships, and unlock new opportunities for brands across Southeast Asia and APAC.
AGC Power Holdings Corp. (AGC PHC) welcomes Monica Ferrer as its new Head of Partnerships and Commercial Strategy under the Business Growth team.
In this role, Ferrer will strengthen long-term partnerships, lead commercial innovation, and enhance AGC PHC’s digital platforms—giving brand partners more impactful, data-driven ways to reach and engage their audiences across the region.
A seasoned executive in media and marketing, Ferrer brings extensive experience in partnership development, investment strategy, and aligning client goals with business outcomes. Her leadership will help transform AGC PHC’s digital assets into more dynamic, audience-focused environments that offer greater flexibility and creative options for brands.
As part of AGC PHC’s broader vision for regional expansion, Ferrer will also support the company’s growth strategy across Southeast Asia and APAC. Following the successful launch of VMAN Southeast Asia, AGC PHC is set to roll out several more regional media titles over the next three years, creating even more opportunities for brands to connect with audiences at scale and across borders.
“Monica brings a powerful combination of strategic thinking, deep industry insight, and a track record in building high-impact partnerships. Her ability to connect business goals with execution makes her a key addition as we expand our commercial footprint,” said Randolf Palanca, VP for Business Growth and Strategic Partnerships.
Ferrer will lead commercial growth, deepen agency and brand relationships, and guide AGC PHC’s shift toward a more responsive and innovative advertising ecosystem—helping partners promote their products and services in smarter, more effective ways.