News

Vogue Philippines Launches Its First Ever Issue

29 August 2022

By Vogue Philippines

The much-anticipated maiden issue of Vogue Philippines has been revealed, marking the arrival of the Filipino edition of the global fashion authority.

Vogue Philippines, which is published under a license agreement between Condé Nast and MEGA Global Licensing. Inc., today launched its first-ever issue with a cover story featuring Chloe Magno, a Filipino-American model whose roots are from Davao.

The debut issue marks the arrival of Vogue Philippines, in print and on its digital and social platforms. The cover story, shot by Sharif Hamza, a British-born half-Filipino, half-Egyptian photographer, highlights the diversity of Filipino talent and beauty, with stunning locations that reflect this diversity.

The 36-page cover feature travels the length of the Philippines, with Chloe floating in the lagoons of Bucas Grande, Surigao del Norte, exploring the otherworldly rock formations of Biri Island, Northern Samar, and conquering the marble boulders at Tinipak River, Rizal. All this while dressed in clothing from international couture labels to local indie darlings, showing a range of designers and brands that have a mind for both luxury and sustainability.

Other notable fashion stories in the issue include a futuristic take on the terno, the traditional silhouette symbolic of Philippine national dress as interpreted by contemporary and cutting-edge Filipino designers; a feature on the next wave of emerging talent who are pushing the boundaries of fashion, whether by creating gender-disruptive clothing or diving deep into Filipino heritage; and an accessories story that celebrates the history of craft and artisanship inherent in the country’s latest must-haves baubles and bags.

“Through the content in Vogue Philippines and its platforms, we hope to showcase the Philippine fashion identity, by connecting us to the global community. Vogue remains the most powerful platform for fashion’s emerging talents and their diverse perspectives. It has always been at the crest of new aesthetics and mindsets, and we are thrilled to join the fold,” says editor-in-chief Bea Valdes.

The designer’s appointment to head Vogue’s 28th international edition was announced in April this year, following the news that Mega Global Licensing Inc. will be publishing Vogue Philippines across print, digital, and social platforms under a licensing agreement with Condé Nast.

Expanding the world of fashion and beauty, Vogue Philippines also shares the stories of craft and innovation found in furniture, interiors, and architecture. In this issue, we get inside a French luxury furniture brand whose family of designers has been working with Cebuano artisans for decades. We also delve into the slow-build philosophy of an interior designer who is making a seaside resort purely with materials local to the island.

“The maiden issue explores the concept of identity – what it is to be fashioned and shaped by our environment, our landscapes and by the people we cherish. It speaks of sustainable mindsets, in our own terms. It is filled with hometown heroes and global dreams all seen through Vogue’s unique lens,” says Valdes, who has guided the team in stamping a distinctly Vogue Philippines identity to the title.

Vogue Philippines invites you to step into its world, one that is uplifting and inclusive and filled with the Filipino values of optimism, empathy, and the spirit of bayanihan. The September issue is only the beginning of a journey Vogue Philippines intends to take with its audiences, navigating the new and nuanced meanings of beauty, style, and luxury, and championing Filipino creativity in its multitude of forms.

Visit vogue.ph and follow @voguephilippines on Instagram, Facebook, Tiktok and @vogueph on Twitter.


Vogue Philippines is published under a license agreement between Condé Nast and MEGA Global Licensing. Inc. Condé Nast’s media licensing business publishes editions of the global media company’s iconic brands with local partners around the world.

Head on over to vogue.ph for more news and updates about Vogue Philippines.

back to top