MEGA Global Licensing Inc. To Launch Allure Philippines In 2025

The global beauty expert will join the esteemed roster of MGLI 

In a significant milestone for the Filipino beauty industry, MEGA Global Licensing Inc. (MGLI) has announced the launch of Allure Philippines in 2025 through a licensing agreement with Condé Nast. This marks the first edition of Allure in the Southeast Asian region, reflecting its continued dedication to embracing the diversity of beauty. 

Allure has set the standard in all things beauty for over three decades, known for its comprehensive coverage from curating the ultimate product recommendations in makeup, offering essential self-care advice in skincare, to delving into the realm of holistic wellness. Among its popular features is the Best of Beauty Awards: an anticipated showcase of the top makeup, skincare, and hair care products on the market. In its longstanding influence, Allure has also opened dialogues that challenged norms, sparking conversations about different types of beauty regardless of age, skin color, and gender. Under the banner of Allure Philippines, this mission will be continued by offering narratives that elevate and celebrate Filipino beauty. 

Archie G. Carrasco, CEO of AGC Power Holdings Corp. (AGC PHC), the parent company of MGLI said, “We are excited to be part of this groundbreaking launch that promises to redefine beauty standards and empowerment in the Philippines. As a company that strongly supports innovations and partnerships that resonate with local and global audiences, we see the introduction of Allure Philippines as a pivotal development in promoting inclusive beauty and wellness solutions that cater to the unique needs of the Filipino market.” 

Head on over to to stay updated on the upcoming launch and other exciting news. Follow @allurephilippines on Instagram, Facebook, Tiktok, and Threads.