Author: Diane Go
Guests in The Business Manual’s launch include a prestigious lineup of business personalities, Ambassadors, Consuls, and industry experts.
istory was made on December 7, 2022, as The Business Manual brought together the country’s biggest and brightest business leaders in one room. A powerhouse gathering of big names like former Senator and Vista Land & Lifescapes Chairman Manny Villar, Go Negosyo Founder Joey Concepcion, and Lazada CEO Carlos Barrera, among others, the net worth of the guests alone would have collectively hit the trillions!
Set at Old Manila, Peninsula Hotel, the event was the business publication’s first-ever face-to-face launch. Prior to this, The Business Manual held an online launch last November, where it debuted its website and its maiden webzine cover of Globe’s CEO Ernest Cu.
While foremost an avenue for building connections and growing businesses, The Business Manual’s 2022 event launch was also a chance to debut the brand’s new Editor-in-Chief: RJ Ledesma. A man with just as many titles under his belt, he is known as an entrepreneur, the co-founder of Mercato Centrale, and the founder of the franchise platform Easy Franchise.
“Through [The] Business Manual, I look forward to inspiring our next generation of businessmen by sharing the stories and best practices of our successful Pinoy business managers, entrepreneurs, and startup founders,” he said.
Following the success of its two November cover personalities—Globe CEO Ernest Cu and Paco Magsaysay of Carmen’s Best—the event also see the stage for the unveiling of its December cover personality: RFM Corporation President and Go Negosyo Founder Joey Concepcion.
“Seventeen years ago, we started Go Negosyo with the vision of helping our MSMEs,” he said in his speech. “We wanted to uplift them through mentorship, with the knowledge that, as we do so, we grow that segment of the economy that comprises a majority of the enterprises and generates more than half of the jobs in the country.”
“Thanks to successful businessmen like RJ, who generously give of their time and expertise despite their busy schedules, we continue to give back to the country by mentoring Filipino entrepreneurs,” he added.
True to its nature of being a business publication, The Business Manual’s launch featured a prestigious lineup of guests from different industries. These include established business figures, up-and-coming startup owners, as well as industry experts.
“I was overwhelmed by the outpouring of support from the business, start-up, socio-civic and diplomatic or consular community during the launch of The Business Manual,” Ledesma said. “It has been almost three years since we have been able to mount an intimate and powerhouse gathering like this, so it was re-invigorating to experience a room filled with the energy of business people connecting, re-connecting, and networking in the spirit of entrepreneurship.”
“I am certain a lot of great new business ideas and connections were generated during that launch, and this is the same sort of energy we want to create moving forward with The Business Manual from our articles and interviews along with our upcoming events, projects, and awards,” he added.
“We are more than honored to be graced with the presence and support of industry leaders from the Philippines and around the world. I hope that this platform will serve as a bridge for budding entrepreneurs and experts towards one common goal of business success,” said One Mega Group’s CEO Archie Carrasco.
“I understand firsthand the value of having someone give you your ‘big break’—to teach you the skills that you need and introduce you to the right people in order for you to succeed in business,” Carrasco said. “I am where I am today and I have seen many of my dreams come to fruition because once upon a time, Ms. Sari [Yap] saw my potential, took me under her wing, and gave me my life-changing break.”
“This is why we established The Business Manual: I want to pay it forward and help Filipinos who have a brilliant business idea, but may not know how to execute it, or entrepreneurs who don’t know the right people to help take their business to the next level,” he ended.
Setting the standard as the country’s first online subscription-based business website, The Business Manual will be the coming together of business minds and all things business.
The One Mega Group has made a name for itself in the publishing industry in the Philippines by housing many impressive titles—from fashion publication MEGA to high society title Lifestyle Asia; parenting magazine Modern Parenting; architecture and design title BluPrint; and recently, sports publication The GAME.
Now, a new publication joins this esteemed roster—one that caters to all things business: The Business Manual.
Where Future Success Stories Begin
Business has a connotation of being too technical—unapproachable and even intimidating—most especially to someone who isn’t well-versed in the topic. This is where The Business Manual comes in, as it is designed to cater to aspiring entrepreneurs, business owners, as well as young professionals who seek to learn the ropes in their respective fields.
“I understand firsthand the value of having someone give you your ‘big break’—to teach you the skills that you need and introduce you to the right people in order for you to succeed in business,” One Mega Group’s CEO Archie Carrasco shares. “I am where I am today and I have seen many of my dreams come to fruition because once upon a time, Ms. Sari [Yap] saw my potential, took me under her wing, and gave me my life-changing break.”
“This is why we established The Business Manual: I want to pay it forward and help Filipinos who have a brilliant business idea, but may not know how to execute it, or entrepreneurs who don’t know the right people to help take their business to the next level,” he adds.
From success stories to thought pieces and testimonials, business discoveries, career advice, entrepreneurial endeavors, how-tos, news, and more, The Business Manual seeks to redefine the business scene with the 3 i’s:
- Inform: provide up-to-date, relevant, and exclusive business, lifestyle, and industry news in a way that is understandable to the audience.
- Involve: encourage learning by asking the experts themselves. The Business Manual will feature content from a wide variety of business experts, thought leaders, and influential figures.
- Inspire: feature up-and-coming businesses and business owners through comprehensive, thought-out, and well-written content that seeks to inspire others to do the same in order to speak to an aspirational audience.
The First Online Subscription-based Business Platform
All businesses come with a plan—a manual—and The Business Manual mirrors that through its content. As the first online subscription-based business platform, this publication will provide not only a platform for business minds to come together but also everything there is to know about business.
Set to make its debut this October, the website will feature exclusive stories—from interviews to cover stories, and how-tos—which can only be accessed after paying an annual subscription fee of PHP120. However, there will still be some free content in the form of news and events that readers can easily access.
What’s more, The Business Manual will be debuting a video feature, which will house webinars, interviews, and content—exclusively for its subscribers.
True to its nature of being a publishing platform, The Business Manual will also run a monthly cover feature. By highlighting the business journey through an exclusive interview, readers can finally get the answers to questions that they’ve been wanting to know. From quotable quotes to business tips, stories, and more, the website weaves all this into an exclusive feature where yes, all eyes are on the brand’s chosen person.
Business Made Easy
Beyond the how-tos, news, and more, The Business Manual aims to share the success stories of well-established business figures in the country. Just like networking—one of the key tools in doing business—The Business Manual aims to connect aspiring professionals with these brilliant minds.
“Business is a very technical concept and some are intimidated by it. But with The Business Manual, we aim to make business more approachable. To dissect and explain it in a way that many can understand, in order to help aspiring entrepreneurs and business owners,” Go says. “That’s the vision we have for The Business Manual.”
“We hope that by educating these budding entrepreneurs, connecting them with like-minded business experts that can provide actionable insights, and giving them access to knowledge and resources that otherwise may be out of their reach, we can help them kickstart their business growth, inspire them to go for bigger goals, and consequently, improve the quality of life of the Filipino people overall,” adds Carrasco.
The Business Manual. Your success starts here.
Head on over to www.thebusinessmanual.onemega.com for the latest news and updates about The Business Manual