AGC PHC strengthens its commitment to youth empowerment through a collaboration with the country’s leading marketing association
The Agora Youth Awards is an esteemed annual event recognizing young marketing change makers from colleges and universities across the country. Hosted by the Philippine Marketing Association (PMA) and the Philippine Junior Marketing Association (PJMA), the 32nd iteration proudly welcomes AGC Power Holdings Corp. (AGC PHC) as co-presenter and The Business Manual as official media partner. A ceremonial contract signing with all partners was held at the AGC PHC studio last June 24, marking the official start of this exciting journey.
Archie G. Carrasco, CEO of AGC PHC and a former recipient of the Agora Youth Award (formerly TOMAS Award) in 2001, now assumes the role of co-presenter and judge. Reflecting on his journey, Carrasco expressed, “I’m very happy that we are now part of the Agora Youth Awards. My heart is full right now because it’s a full-circle moment — I was once a finalist, and now I’m a judge.”
Leah Ayeng, Director of Youth and Academe at PMA, extended her gratitude to Carrasco for his pivotal role in the collaboration. “This year’s event promises to be highly engaging for our participants,” she affirmed. “Through the help of our partners, we are taking this opportunity to elevate the experience of the finalists so they too can inspire and become future champions and changemakers in our marketing industry.”
Director of Youth and Academe Leah Ayeng and President Kathy Mercado of the PMA with AGC PHC CEO Archie G. Carrasco
This year’s focus on #sustAInabilitymarketing unveiled finalists who have excelled in sustainable innovation. The Agora Youth Awards will feature two categories: individual students and junior marketing associations or school organizations immersed in marketing.
AGC PHC sees this collaboration as an opportunity to reinforce its efforts in technology and sustainability while remaining dedicated to empowering youth, recognizing them as future trailblazers and leaders in the industry.
Promising to give back to his roots and nurture new talent, Carrasco emphasized AGC PHC’s wholehearted support for the event and expressed his genuine eagerness to welcome finalists who may wish to explore opportunities at AGC PHC.
The culmination of the awards, anticipated by participants and stakeholders alike, will take place on July 31 at Sequoia Hotel Manila Bay, Parañaque City.