Tastemakers from AGC PHC engaged in an in-depth discussion with BPI Affluent on their shared luxury market.
On July 16, 2024, over a light breakfast, AGC Power Holdings Corp. (AGC PHC), hosted a dialogue with new friends from BPI Affluent, sharing insights and ideas on how to cater and talk to the luxury market.
Editorial executives across different media brands talk about luxury from the lens of their expertise.
The panel discussion was expertly facilitated by RJ Ledesma, Editor-in-Chief of AGC PHC’s authority figure for entrepreneurship, The Business Manual. Topics covered included the appropriate tone of voice for luxury clientele, design elements that resonate with luxury clients, effective channels and platforms for reaching the luxury market, and regular practices for refining an eye for luxury.
The Business Manual Editor-in-Chief hosting the dialogue with BPI executives as the audience.
The distinguished panel featured notable speakers, including CEO of AGC PHC Archie G. Carrasco, COO of Mega Global Licensing Rhoda Campos-Aldanese, Managing Editor of Vogue Philippines Jacs Sampayan, Fashion Director of Vogue Philippines Pam Quiñones, Art Director of Vogue Philippines Jann Pascua, Editor-in-Chief of MEGA Magazine Peewee Reyes-Isidro, Creative Chief of MEGA Magazine Patrick Ty, Managing and Digital Editor of Lifestyle Asia Mawi Fojas-De Ocampo, and Editor-in-Chief of Lifestyle Asia Cany Dizon.
AGC PHC VP for Business Growth and Partnerships Randolf Palanca said of the dialogue, “The event marked a significant partnership between two esteemed legacy brands, united by our shared commitment to the luxury market.”
AGC PHC is an esteemed name in media with titles ranging from the renowned homegrown MEGA Magazine to the international Vogue Philippines, while BPI is the first bank in the Philippines and Southeast Asia, also serving a prestigious list of clientele.