Allure Philippines underscores its commitment to delivering credible, expert-informed beauty knowledge with the inaugural Beauty Congress 2025, held November 21–23 at RCBC Plaza, Makati. The three-day event provided attendees with direct access to science-backed insights from dermatologists, makeup artists, wellness experts, and industry innovators, reflecting the brand’s enduring dedication to beauty excellence.
discovering expert-recommended beauty products
“The Allure Philippines Beauty Congress is a milestone for the brand’s first year, bringing together speakers who shared insights grounded in science and real expertise. It aligns perfectly with AGC Power Holdings Corp. (AGC PHC)’s and Mega Global Licensing Inc. (MGLI)’s mission to create communities that value truth and propel Filipino fashion, beauty, and excellence forward,” said Suki Salvador, President of MGLI, Allure Philippines’ parent subsidiary.
Three Days Celebrating Expert Beauty
During Allure Conversations, attendees engaged with leaders shaping today’s beauty landscape—including Doctors Z and Aivee Teo, Michelle Marquez Dee, Bianca Gonzalez, Pia Wurtzbach, Iza Calzado, Angel Aquino, and more—discussing topics from beauty misinformation to unretouched authenticity and the rise of the morena.
sharing their insights and expertise
Complementing these discussions, the Allure Masterclasses featured top creatives—Lala Flores, Denise Go Ochoa, Lourd Ramos, and Booya—offering live demonstrations alongside beauty and wellness brands. Guests explored innovations and editor-trusted products, gaining an exclusive opportunity to learn, test, and experience beauty firsthand.
Top industry experts at Allure Masterclasses, demonstrating innovative beauty techniques
“I hope everyone who attended feels empowered by three days of honest discussions with some of the biggest names in beauty. I hope they feel inspired by the innovations they discovered,” said Rissa Mananquil Trillo, Editor-in-Chief of Allure Philippines.
Nadine Lustre on the Truth Issue Cover and Allure Philippines Announces Best of Beauty Awards
A highlight of the event was the reveal of Allure Philippines’ final 2025 cover—the Truth Issue featuring Nadine Lustre. Celebrated for her authenticity and fearless voice, Lustre embodies the issue’s ethos of unfiltered beauty, honesty, and self-acceptance. The issue serves as the brand’s culminating statement for 2025, championing transparency in an industry often shaped by filters and pressure.
“In AGC PHC, we are always on a mission and Allure Philippines is part of that. In just six months, Allure has embraced its role as the country’s beauty expert. Tonight, we celebrate two milestones: the reveal of the print cover of Allure Philippines’ final issue for the year, and the official launch of the Best of Beauty Awards,” said Archie G. Carrasco, Publisher of Allure Philippines and Chairman and CEO of AGC PHC.
The Allure Best of Beauty Awards, arriving in October 2026, will bring one of the most respected global beauty recognitions to the Philippines. “Allure has long been the authority for beauty recommendations. The Best of Beauty Awards is the ideal platform to continue that tradition locally,” said Mark Cruz, Brand Manager of Allure Philippines.
The Allure Beauty Congress reaffirmed AGC PHC’s dedication to communities anchored in integrity, expertise, and credible storytelling. By delivering verified knowledge and trusted insights, Allure Philippines continues to elevate beauty journalism, empowering Filipinos to make informed, confident choices.
Photo courtesy of Excel Panlaque, Kim Santos, Kieran Punay, Betty Uy Chan, and John Joaquin Dag-uman.