Modern Media Group Inc., a subsidiary of AGC Power Holdings Corp., has appointed Abby Laurel Vera Cruz as Deputy Publisher of Robb Report Philippines, marking a strategic move as the title sharpens its focus on deepening its presence in the ultra-luxury space. Laurel Vera Cruz steps into the role with a mandate to drive content excellence and operational synergy across print, digital, and social platforms, while strengthening the brand’s positioning among high-net-worth audiences.
“Robb Report Philippines must go beyond being a platform that merely showcases luxury,” she says. “It should be a discerning curator and connector for modern connoisseurs—telling stories of legacy, innovation, and craftsmanship, while bridging global excellence with Filipino sophistication.”
The appointment signals a return for Laurel Vera Cruz to the AGC PHC ecosystem, where she previously held editorial and strategic roles at Lifestyle Asia and NYLON Manila. This experience afforded her not only an insider’s grasp of the company’s brand architecture and creative standards, but also an appreciation for the collaborative culture that defines AGC’s operational model.
Her leadership philosophy is informed by a multi-sector background that blends media, education, and heritage. “My early exposure to leadership and public service within my family taught me the value of legacy-building,” she shares. “At Lifestyle Asia, I learned how to speak to an audience that values both prestige and purpose. My time at Lyceum of the Philippines University allowed me to expand that understanding through institutional branding and identity-building initiatives.”
In her new role, Laurel Vera Cruz is expected to play a critical part in expanding Robb Report Philippines’ editorial and business ambitions. She will work closely with the editorial team to uphold the brand’s storytelling standards while developing strategies to grow its audience and cultivate high-impact brand partnerships. Her remit also includes leading audience engagement initiatives and identifying new revenue streams aligned with the values of modern luxury.
The appointment comes as Robb Report Philippines continues to define its voice in a discerning market, offering a platform where prestige, performance, and purpose intersect.